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MOMO Sport known for their steering wheels shift knobs.
They began in the 1960's; its history is an example of the creative, imaginative
entrepreneurship that has allowed a small Italian business to expand and
conquer international markets. It all began with a passion for motor racing.
One day Giampiero Moretti, a politics student at the University of Pavia,
Italy and amateur racing driver, had a friend of his make a very special
steering-wheel for his racing car. It was smaller than the normal one
used, but what was most original about it was the handgrip, a very large
handgrip that gave a much better hold, making the car easier to handle
and drive. This odd steering wheel attracted the attention of many racing
drivers, among them John Surtees of Ferrari. The English driver tried
it and had it mounted on his single-seat Formula One race car. That was
a happy year for Surtees and Ferrari, who won the F1 championship, and
for Morretti's steering wheel which had its share in the glory. Requests
for it began to pour in, and what had
begun the passion grew into a business.
 In
1969 a production plant in Tregnago, near Verona, Italy, was opened to
produce these steering-wheels, giving birth to MOMO (initials that stand
for Moretti and Monza). The first order was from Ferrari, which had decided
to use MOMO steering wheels exclusively on all its racing cars. Initial
sales of the steering wheel were limited to the racing world, but in 1970
MOMO began to widen its horizons. On the one hand it diversified production
and on the other it broadened its steering-wheel range. It began to produce
light-alloy road wheels, a product to which MOMO brought new concepts
in marketing and design. MOMO's first big leap in production occurred
between 1974 and 1976 when it tripled turnover, going from 700 to 2,400
million lire.
 Between
1986 and 1990 the product range was extended, especially in the wheel
sector, which began to be a pulling force. At the same time MOMO's diversification
strategy went towards new accessories with the creation of MOMO CORSE
in 1993 to design and produce hi-tech racing accessories and also import
the best of the world's racing fittings.Nowadays MOMO DESIGN has expanded
its range of products to a new line of sunglasses, leather goods, sportswear,
shoes, snowboards and now high technology and design watches.
MOMO steering wheels
 Design,
innovative and avant-garde technology, safety, quality control, the right
kind of distribution strategy and careful imaging are at the basis of
MOMO's success. Today, continual stylistic evolution is entrusted to MOMO's
Research and Development Center, to which MOMO DESIGN belongs. The use
of vanguard technology guarantees the supplier the quality that makes
a MOMO product universally acknowledged.
Since 1970 the TUV, Germany's quality control and product safety institute,
has certified all MOMO products. Safety is a prime concern at MOMO, and
product development and design research are carried out in full observance
of safety standards, without detracting from the style and elegance typical
of MOMO product.
MOMO's relationship with its dealers is particularly close and gives
the company a direct line to a continually evolving market so it can quickly
react to change.
For more information on MOMO, visit their website at MOMO Sport
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